TroubleshootingIntermediate

Why Are My Messages Failing?

Diagnose why outbound or inbound messages aren't delivering. Covers common failure modes across WhatsApp, SMS, and email channels.

5 min readUpdated May 14, 2025

How to check message status

In any conversation, click a message to see its delivery status:

  • Sent ✓ — delivered to the provider
  • Delivered ✓✓ — received by the customer's device
  • Failed ✗ — error occurred; click to see the error code

For a broader view, go to /analyticsMessage Delivery to see failure rates by channel.

Common WhatsApp failures

Error: message outside 24-hour window

What happened: You sent a free-form message to a customer who last messaged more than 24 hours ago.

Fix: Use a pre-approved WhatsApp template for this message. In the reply box, click Templates and select an appropriate one.

Error: invalid phone number

What happened: The phone number is not on WhatsApp, or is formatted incorrectly.

Fix: Verify the number is in E.164 format (e.g., +12025551234) and is registered on WhatsApp. Use the WhatsApp phone number check API to validate before sending.

Error: template not approved

What happened: You're trying to use a template that Meta hasn't approved yet.

Fix: Check the template status in /settings/channels → your channel → Templates. See WhatsApp template not approved.

Common SMS failures

Error: 30006 - Landline number

What happened: The destination number is a landline and cannot receive SMS.

Fix: Verify the customer's number is a mobile number. Remove landlines from your contact list.

Error: 30007 - Carrier violation

What happened: The carrier filtered the message as potential spam.

Fix:

  • Shorten the message if it's long
  • Avoid marketing language in transactional messages
  • Register your number as a 10DLC campaign (US) for better deliverability

Error: 30003 - Number out of service

What happened: The destination number is disconnected or no longer in use.

Fix: Update your contact record with the customer's current number.

Common email failures

Bounced: invalid mailbox

What happened: The email address doesn't exist.

Fix: Update the contact with the correct email. Remove invalid emails from your mailing lists.

Spam filtered

What happened: The receiving server classified your message as spam.

Fix:

  • Verify your domain's SPF, DKIM, and DMARC records are correct in Resend
  • Avoid spam trigger words ("free", "winner", "urgent")
  • Ensure your unsubscribe link is present

Checking the delivery log

Go to /settings/channels → your channel → Delivery Log for a detailed history of every message attempt, including provider error codes and timestamps.

troubleshootingmessagesdeliveryerrors

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Why Are My Messages Failing? | DMHub Help