Customers who bought once and disappeared aren't lost — they're dormant. DMHub detects customers who haven't purchased in 90+ days, runs a 3-stage WhatsApp win-back sequence, and re-activates 15–25% of them without a single manual follow-up. TCPA-safe opt-out on every message.
Businesses lose 20–30% of their customer base to attrition every year without any systematic re-engagement
Email win-back sequences reach fewer than 20% of lapsed customers — most never see the offer
Staff don't have time to identify and personally reach out to dormant customers at scale
One-size-fits-all win-back offers waste discount budget on customers who would have returned anyway
Without TCPA and GDPR-safe opt-out controls, mass re-engagement messages create legal exposure
DMHub monitors every customer's last purchase date. When a customer crosses your configured dormancy threshold (e.g., 90 days with no purchase), they're automatically added to the win-back sequence — no manual list building.
Stage 1 (day 1): personal check-in message — "We miss you." Stage 2 (day 7): value reminder with a limited offer. Stage 3 (day 14): final offer with urgency. Each stage is sent via WhatsApp for 97% open rates.
Every win-back message includes a one-tap "Stop" button. Opt-outs are recorded immediately, all messages cease, and the customer is flagged to never receive automated messages again. Full TCPA and GDPR compliance out of the box.
High-LTV customers get a more generous offer (e.g., 20% off) in stage 2. Low-LTV customers get a modest incentive (e.g., free shipping). DMHub segments automatically based on historical order value — no manual configuration per customer.
Set your dormancy window (default 90 days). Customers crossing the threshold enter the win-back sequence automatically without any staff action.
Day 1 personal check-in → Day 7 value reminder + offer → Day 14 final urgency message. Fully customizable copy and timing per stage.
High-value customers get better offers. Low-value customers get a smaller incentive. DMHub segments by historical spend automatically.
Every message includes a one-tap stop option. Opt-outs are immediate, permanent, and audited. Full compliance log exportable for legal review.
Track dormant customers identified, messages sent, opt-out rate, re-activation rate, and revenue recovered per campaign. ROI visible at a glance.
Reads last purchase date from Shopify, WooCommerce, or your CRM. When a win-back customer purchases, the sequence stops automatically and the customer is moved to active status.
Representative examples — not verified customer endorsements
“The 3-stage win-back sequence re-activated 31 lapsed customers in the first month. Each one spent an average of $140. That's $4,340 in recovered revenue from a campaign that ran itself.”
Yuki W.
Studio Yuki, Seattle
“We used to do email win-backs at a 2% re-activation rate. WhatsApp win-backs run at 18%. The math made our decision for us.”
Keisha B.
Elevate Fitness, Houston
“The LTV-based offer segmentation is genius. We don't give a 20% discount to customers who might come back for free shipping. The campaign pays for itself 6× over.”
Bianca L.
Luxe Salon, Los Angeles
FAQ
The default dormancy threshold is 90 days since last purchase. You can configure this per business type: 30 days for a coffee shop, 180 days for a law firm, 365 days for a car service center. You can also set separate thresholds for different customer segments.
Yes, as long as customers opted in to receive WhatsApp marketing messages at the time of their original purchase or sign-up. DMHub only sends win-back messages to contacts with a valid opt-in record. Every message includes a mandatory opt-out button. TCPA and GDPR compliance is built into the platform, not an add-on.
Stage 1 (day 1): personal check-in — "Hey [Name], we noticed you haven't visited in a while. We'd love to have you back — anything we can do?" Stage 2 (day 7): value + offer — "Your Gold tier status is expiring + here's 15% off your next purchase." Stage 3 (day 14): final urgency — "Last chance: your 15% discount expires tonight. Here's a direct link to shop." All messages fully customizable.
The win-back sequence stops immediately when a purchase is detected from your e-commerce platform or CRM. The customer moves back to active status and the win-back conversion is logged as attributed revenue in DMHub's analytics. The customer is excluded from future win-back sequences for the duration of your dormancy threshold.
Yes. DMHub supports both modes. In "continuous" mode, customers enter the sequence automatically when they cross the dormancy threshold. In "campaign" mode, you select a date range of dormant customers (e.g., "lapsed in Q4 2025") and run a one-time win-back campaign to that segment. Both modes include the same TCPA opt-out controls.
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