Know who your best customers are -- and who is about to leave.
DMHub uses RFM (Recency, Frequency, Monetary) scoring to automatically classify your customers into six behavioral segments: Champions, Loyal, Promising, New, At Risk, and Lost. Target each segment with the right message at the right time. Build custom segments for even more precision.
Six auto-segments update continuously based on customer behavior. No manual analysis needed -- the math runs in the background.
Create segments using any combination of attributes: location, purchase amount, tags, last contact date, loyalty tier, and more.
Each segment comes with recommended actions. Champions get exclusivity. At Risk customers get win-back offers. New customers get onboarding.
Use segments as audiences for campaigns and automations. Send the right message to the right people without guesswork.
As customers interact with your business, DMHub calculates RFM scores and assigns them to segments. No configuration needed.
View the six auto-segments with member counts and recommended actions. Create custom segments with additional filters.
Use segments as audiences for campaigns, automations, and win-back sequences. Track how each segment responds and evolves over time.
Champions (top 10% by spend) get early access to new menu items. At Risk customers (no visit in 45+ days) enter a win-back campaign.
Create a custom segment of customers who bought winter coats last year but not this year. Send a targeted WhatsApp campaign with this season's collection.
Identify 'Promising' customers (recent but low frequency) and offer them a loyalty program enrollment to increase visit frequency.
Features that complement Customer Segments.
No credit card. No complicated setup. Connect WhatsApp and go.
Start free today