Common business problem

Most of your shoppers add to cart, then disappear

You drive traffic, products get added to carts, and then — nothing. An industry average of 70% of shoppers abandon before purchasing, leaving revenue sitting unclaimed in sessions that expired hours ago.

E-commerce storesOnline retailersDTC brandsSubscription box companiesMarketplaces with checkout flows

The real cost of this problem

70.19%
Global cart abandonment rate
~$117,000/mo
Revenue lost to abandonment for a $50K/mo store
5–8%
Average recovery rate with email alone
18–26%
Average recovery rate with WhatsApp sequence

Why this keeps happening

This problem is structural — it will not fix itself without the right system in place.

  • Cart abandonment emails arrive 1–2 hours later and land in Promotions or Spam
  • Generic "You left something behind" copy creates no urgency
  • Single-touch recovery — one email, then silence
  • Checkout friction (too many fields, no guest checkout) drives last-minute exits
  • No visibility into why customers abandoned — shipping cost? Payment failure? Distraction?

How DMHub fixes it

A system built specifically for this problem

1

WhatsApp abandonment sequence

DMHub sends a WhatsApp message within 15 minutes of abandonment — when the purchase intent is still warm. A 98% open rate means your recovery message is actually seen, not buried.

2

Three-touch recovery cadence

Touch 1: gentle reminder with cart contents (15 min). Touch 2: social proof — what other customers say about those exact products (3 hrs). Touch 3: limited-time offer (24 hrs). Stop on purchase.

3

Dynamic cart content in messages

Recovery messages include the specific product name, image, and price the customer added. Personalised messages recover 3× more carts than generic ones.

4

Abandonment reason capture

DMHub asks one question after the reminder: "Was there an issue with checkout?" Responses feed into your CX dashboard so you can fix friction for future shoppers.

Before and after DMHub

Without DMHub
  • Abandonment email sent 2 hours later, opened by 18% of recipients
  • Generic subject line: "You forgot something"
  • Single email, no follow-up
  • No insight into why customers left
With DMHub
  • WhatsApp message sent within 15 minutes, seen by 98%
  • Personalised message shows exact products with images
  • Three-touch sequence stops automatically on purchase
  • One-question survey captures abandonment reasons

Results from DMHub customers

Illustrative results — individual outcomes vary

+210%
Avg cart recovery rate lift vs email-only
98%
WhatsApp message open rate within 3 minutes
$4,800
Revenue recovered per 1,000 abandoned carts (avg)
<15 min
Time to first recovery message
Our email recovery was recovering about 6%. After switching to DMHub WhatsApp sequences, we are at 22%. That is an extra $31K a month we were leaving on the table.
J
James T.
Northbound Supply Co.

Representative example — not a verified customer endorsement

Frequently asked questions

Do I need customers to have WhatsApp opted in?

Yes. DMHub collects WhatsApp opt-in during checkout or at account creation. Customers who have not opted in receive the email sequence instead. Both channels run in parallel.

Can I customise the timing of each touch?

Fully. The default is 15 minutes, 3 hours, and 24 hours, but you can set any interval. You can also change the number of touches from 1 to 5.

What if the customer purchases between messages?

DMHub listens for purchase events in real time. The moment an order is placed, all pending recovery messages for that cart are cancelled.

Does this work with Shopify and WooCommerce?

Yes. DMHub connects via native Shopify and WooCommerce webhooks. Cart events, product data, and order confirmations all flow automatically.

Is sending WhatsApp cart recovery messages compliant with Meta policies?

Yes, provided customers have opted in to receive marketing messages. DMHub includes compliant opt-in collection flows and handles opt-out requests automatically.

Ready to solve this problem for good?

Join thousands of businesses that have fixed this exact issue with DMHub. Free plan available — no credit card required.

Free plan • No credit card • Setup in under 30 minutes

Most of your shoppers add to cart, then disappear | DMHub fixes it