Common business problem

You send emails — customers do not open them

Your email list looks healthy in the dashboard, but open rates hover at 18–22%, click-through rates sit at 2–3%, and the campaigns that do drive revenue are getting harder to replicate as inbox competition intensifies.

Reach customers who ignore emailSee WhatsApp campaign demo
E-commerce and DTC brandsService businesses with repeat-customer marketingRestaurants with loyalty and promotional emailsHealth and wellness businessesAny SMB relying on email as a primary re-engagement channel

The real cost of this problem

20.5%
Average marketing email open rate (2025)
98%
Average WhatsApp message open rate
$120 vs $640
Revenue per 1,000 contacts — email vs WhatsApp (avg. DMHub customers)
-31%
Email marketing ROI decline over the past 4 years

Why this keeps happening

This problem is structural — it will not fix itself without the right system in place.

  • Gmail and Outlook Promotions tab buries marketing emails before they are seen
  • Email fatigue — customers receive 100+ marketing emails per week
  • Subject lines are harder to make stand out at scale
  • Send-time optimisation only gets you so far when the channel is saturated
  • Apple Mail Privacy Protection makes open rate data unreliable for targeting

How DMHub fixes it

A system built specifically for this problem

1

Add WhatsApp as your primary reach channel

DMHub lets you send promotional messages, offers, and updates via WhatsApp to customers who have opted in. With a 98% open rate vs email's 20%, your message gets seen — guaranteed.

2

Opt-in collection at every touchpoint

DMHub collects WhatsApp opt-ins via checkout flows, QR codes, loyalty sign-ups, and web widgets. Build your WhatsApp list alongside your email list — two reach channels are better than one.

3

Segment-based WhatsApp campaigns

Send your Champions a VIP preview. Send At-Risk customers a personalised re-engagement. Send new customers a welcome sequence. DMHub segments by RFM score, purchase history, and behaviour.

4

WhatsApp + email coordination

DMHub does not replace email — it amplifies it. Send an email first; for contacts who have not opened after 24 hours, follow up on WhatsApp. Lift your effective reach rate above 80%.

Before and after DMHub

Without DMHub
  • Campaign sent to 5,000 emails — 950 open (19%)
  • 60 click through (1.2%)
  • 18 purchase (0.36% conversion)
  • No recovery for the 4,050 who never opened
With DMHub
  • Email sent to 5,000 — 950 open (19%)
  • WhatsApp follow-up sent to 3,200 non-openers — 3,040 see it (95%)
  • Combined effective reach: 79%
  • Conversions: 54 — 3× increase, same list size

Results from DMHub customers

Illustrative results — individual outcomes vary

98%
WhatsApp message open rate within 3 minutes
+187%
Lift in campaign conversions with WhatsApp + email vs email alone
34%
WhatsApp opt-in rate from checkout flow
$640
Revenue per 1,000 messages sent via WhatsApp
“Our email open rate was 17% and declining. We added WhatsApp via DMHub and now 94% of our WhatsApp subscribers see every message. Last month it drove more revenue than our email list — and that list is 8× bigger.”
O
Ollie J.
The Soap Garden, DTC skincare

Representative example — not a verified customer endorsement

Related pages

Win-back campaignsLoyalty rewards messagingSurvey your customersCompare to Klaviyo

Frequently asked questions

Is it legal to send marketing messages on WhatsApp?

Yes, provided customers have opted in to receive marketing messages from your business. DMHub includes compliant opt-in collection flows and respects Meta's messaging policy. Opt-out requests are handled automatically.

How do I grow my WhatsApp subscriber list?

DMHub collects opt-ins via checkout ("Would you like updates on WhatsApp?"), QR codes on packaging and in-store, your website chat widget, and loyalty program sign-up. Most businesses grow their WhatsApp list faster than their email list.

What is the difference between WhatsApp broadcast and one-on-one messaging?

Broadcast messages are sent to opted-in subscribers simultaneously — like an email campaign. One-on-one messages are conversations. DMHub supports both, and you can switch between them in the same interface.

Can I use WhatsApp for time-sensitive promotions?

Yes — and it is one of the best use cases. Flash sale announcements, last-chance offers, and event reminders perform exceptionally well on WhatsApp because messages are seen within minutes.

How does WhatsApp compare to SMS for marketing?

Both have high open rates. WhatsApp supports richer content: images, buttons, product carousels, and interactive replies. SMS has broader reach where WhatsApp penetration is lower. DMHub runs both, so you can use whichever fits the contact.

Ready to solve this problem for good?

Join thousands of businesses that have fixed this exact issue with DMHub. Free plan available — no credit card required.

Reach customers who ignore emailSee WhatsApp campaign demo

Free plan • No credit card • Setup in under 30 minutes

You send emails — customers do not open them | DMHub fixes it