Comparison

DMHub vs Gupshup

Gupshup is a WhatsApp BSP that sends messages. DMHub is a complete business platform — CRM, inbox, AI agents, loyalty, and commerce — powered by WhatsApp.

DMHub wins in 7 out of 20 feature categories

Feature-by-feature comparison

See exactly what you get with DMHub vs Gupshup.

Feature
DMHub
Gupshup
WhatsApp Business API
Instagram DM
Limited
Facebook Messenger
Limited
Telegram
SMS
Unified team inbox
Basic agent dashboard
AI agents (GPT-4o / Claude)
ACE LLM (proprietary, limited)
AI voice note transcription
No-code automation builder
Flow builder (basic)
Campaign broadcasts
Built-in CRM with orders
In-chat ordering & payments
WhatsApp Pay (India only)
Revenue & order tracking
Customer segmentation (RFM)
Win-back campaigns
Loyalty program
Pricing model
Flat monthly, all-inclusive
Per-message / per-session fees
Full REST API
White-label
Enterprise
Global coverage
Strong in India/emerging markets

Pricing comparison

Transparent pricing. No hidden fees.

Winner
DM

DMHub

Free plan available. Growth from $79/mo with CRM, AI, commerce, and loyalty.

  • AI agents included
  • All channels included
  • Unlimited messages
  • Commerce & loyalty built in
G

Gupshup

Per-message pricing. No transparent public pricing for platform features. Enterprise contracts required for full feature access.

Why businesses switch to DMHub

All-in-one platform

No need for 5 different tools. Messaging, commerce, loyalty, and AI in one unified hub.

Setup in 10 minutes

Scan a QR code, connect WhatsApp, and your AI agent is live. No engineering required.

Transparent pricing

Pay per usage, not per seat. Scale from 10 to 10,000 customers without surprise bills.

Built for SMBs

Designed from day one for local businesses — restaurants, salons, clinics, gyms, and more.

More than a BSP

Gupshup delivers your WhatsApp messages. DMHub delivers results — AI agents that sell, loyalty programs that retain, and analytics that show what's working.

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DMHub vs Gupshup (2026) — Feature & Pricing Comparison